A go-to-market plan the room agrees on
Built from customer evidence instead of conference-room opinion. Eight weeks from open questions to a signed plan with targets, channel bets, and owners.
When this engagement fits
Growth flattened, opinions didn't
The exec team doesn't agree on what's broken, so every quarter funds a little of everything and fixes nothing.
The board wants a real plan
You just raised, and "spend more on what we're doing" isn't a strategy anyone upstairs will sign.
Product's ready, buyers aren't
The product works. The motion doesn't. Nobody can say precisely who it's for and why they should switch.
Evidence in, argument out
ICP & segments
Defined from win/loss and customer interviews, not assumption. Who buys fastest, pays most, and stays longest.
Motion & channel bets
Sales-led, product-led, or partner, with sequencing and budget. What to prove first and what waits.
The written plan
Targets, channel bets, owners, and a two-to-three-quarter roadmap. One document the whole exec team signs.
Launch plan
For a new product or market entry: milestones, message, and the first ninety days mapped.
Board-ready version
The plan and the argument behind it, in the format your board actually reads.
Optional embedded quarter
I stay to run the first plays and hold the plan through contact with reality.
Eight weeks, three movements
Evidence (weeks 1 to 3)
Customer, win/loss, and rep interviews plus funnel and market data. The plan starts with what buyers say, not what the room believes.
Strategy (weeks 4 to 6)
Segments, motion, channel bets, and budget. Draft strategy pressure-tested with the people who have to run it.
Plan and alignment (weeks 7 to 8)
Roadmap, targets, owners, and exec sign-off. The deliverable is agreement, not a deck.
GTM across ~15 markets at Paxful
A global marketplace where every region bought differently. Localized go-to-market, education-led acquisition, and lifecycle journeys built per market carried the ecosystem to roughly 2.3 million verified traders, with trading frequency up about 63%.
Read the case study →"A GTM plan that ignores how each market actually buys is a wish with a budget. Evidence first, then sequencing, then the room signs it because the customer already did."
Led GTM across ~15 markets
Common questions
We already have a strategy deck. How is this different?
A deck is a set of intentions. This is a plan with evidence behind every bet, owners against every number, and the exec team's signature on the last page. If your current deck already does that, you don't need me.
Do you hand over a document or stay to execute?
The plan comes with the team that ships it. The sprint ends with the signed plan, and the embedded quarter that follows has my team running the first plays ourselves. A strategy you have to staff is a finding, not a fix.
What if sales and product disagree about who the customer is?
That disagreement is usually why I'm hired. The interviews settle it with evidence, and the sign-off session is designed so the decision gets made in the room, not relitigated after.
How long does it take and what does it cost?
Eight weeks, fixed price, scoped in writing after the first call. The embedded quarter is a separate fixed retainer. No hourly billing anywhere.
Bring the disagreement
Twenty minutes. Tell me where the exec team splits, and I'll tell you what evidence would settle it.