The 3× Reality Check
The board wants 3×. Before you sign up for it, run the math they didn't. Six numbers show whether the target is arithmetic or fiction, and exactly what would have to change to make it real.
- Your numbers, transparent math, no benchmarks smuggled in
- No email needed to see the verdict
- Three levers computed: pipeline, win rate, cycle
question every board asks 3
levers that can close a gap 0
invented benchmarks in the math
How the math works
The target becomes pipeline
Net-new revenue divided by your win rate is the qualified pipeline the year actually requires. This number surprises almost everyone.
The cycle eats the calendar
Pipeline created late in the year closes next year. Your sales cycle decides how many quarters of creation still count.
Three levers, solved
The gap gets translated into the creation rate, the win rate, or the cycle time that would close it alone, so the debate has numbers.
Fair questions
Is this model too simple?
Deliberately. It ignores expansion revenue, seasonality, and ramp curves, which flatters your trajectory. If the target fails this generous version of the math, the sophisticated version won't save it.
Where do my numbers go?
Nowhere. The math runs entirely in your browser. The only thing that ever leaves this page is your email, if you ask for the written version.
What if I don't know my win rate or pipeline creation?
That's a finding, not a blocker. Run it with your best guess and a pessimistic guess; if the verdict changes between them, the real problem is that nobody's measuring.
The verdict says fiction. Now what?
Now you have the conversation before the year starts instead of at the Q3 board meeting. The gated report includes how to present a gap to a board without presenting an excuse.