Fractional CMO for seed to Series B startups

Your growth has one constraint. I find it, fix it, and hand you the engine.

I'm Dev Sharma. I diagnose what's blocking your growth, fix it with my own senior team, and hand off an engine your team runs without me. Fixed term by design.

No pitch. You leave with the constraint named, whether or not we work together.

~$5M ARR bootstrapped solo, Blockwiz ~2.3M verified traders scaled, Paxful 120+ brands built for Hired by the ex-CEO of YouTube India for a zero-to-100K launch
The week-one diagnosis readout A work artifact showing the five layers checked in week one of an engagement, in order: funnel math, positioning, channel economics, measurement, team and ownership. Positioning is highlighted as the layer where the constraint was named. Details are redacted. WORK ARTIFACT · WEEK ONE OF AN ENGAGEMENT THE DIAGNOSIS readout 001 FUNNEL MATH 002 POSITIONING CONSTRAINT NAMED 003 CHANNEL ECONOMICS 004 MEASUREMENT 005 TEAM & OWNERSHIP One constraint ranked first. Everything else waits. DEV SHARMA
The five audit layers run in week one, with positioning flagged as the named constraint.
Brands built for, in-house and through Blockwiz Selected work
Bybit+Bybit · via Blockwiz~600K campaign viewers and a 16.5% CTR promoting the World Series of Trading.See selected work → OKX+OKX · via BlockwizGrowth and campaign work as one of 120+ client engagements.See selected work → KuCoin+KuCoin · via BlockwizGrowth and campaign work as one of 120+ client engagements.See selected work → Huobi+Huobi · via BlockwizGrowth and campaign work as one of 120+ client engagements.See selected work → Paxful+Paxful · in-houseGrowth and lifecycle leadership to ~2.3M verified traders across ~15 markets.Read the case → MyPoolin+MyPoolin · first marketing hireZero to millions of users, churn down ~35%, through acquisition.See selected work →
See it on your situation

Show me what senior marketing does for

Pick who you are and where you play. The plan changes with the room.

Role
Industry
Ask the hard question

Bring the messy question.
Watch it get answered.

The question I get every week

"I own the number the board committed to. Am I pacing to it, and if not, where do I move budget this week?"

  • Live read, not a monthly deck
  • Tied to pipeline, not vanity metrics
  • A decision, not a dashboard
Net revenue pacing to plan$58.4M
Where to shift budgetPaid social → Lifecycle
Forecast confidence+18%
Fastest lever this weekReactivate dormant pipeline
The engagement

It doesn't stop
at a strategy deck

A slide is not a system. My team builds it, runs it, and hands it back working.

  • Set the strategy and the number it ladders to
  • Build the demand engine and the content behind it
  • Fix positioning so the market repeats it back
  • Hire, structure, and coach the team
  • Install the operating cadence, then hand off
01 · Strategy

One number, one plan

We agree on the metric that matters, the path to it, and what marketing owns versus what it doesn't.

Target$6M net-new ARR
Owned by marketing62% of pipeline
Confidenceon plan
02 · Demand

An engine, not a campaign

Channels that compound: content, SEO, lifecycle, partnerships. Paid only where the math holds.

Content & SEO
Lifecycle
Partnerships
03 · Positioning

Say the one thing

A message so clear your buyers repeat it to their boss. Tested live, not workshopped to death.

Messages tested12 live
Winner lift+34% reply
Sales adoption100%
04 · Team

The right five people

Scope the roles, run the hiring, and coach the leaders so seniority stays after I leave.

Roles scoped5
Hired & ramped4
Head of Growthin offer
05 · Handoff

Run it without me

A weekly cadence, a reporting spine, and a team that owns it. The engagement ends; the engine doesn't.

Cadence installedyes
Board reportauto-drafted
Dependency on me0
The Compound Method

From scattered effort to
one compounding engine

My signature approach. Three movements that turn marketing from a cost line into the growth line.

01Clarify

Find the one lever holding growth back.

Customer calls, sales recordings, and funnel math. Two weeks to name the single constraint that makes everything else easier. Signed by your exec team.

14 days
to a diagnosis and a signed plan
02Build

Stand up an engine, not a campaign.

My team stands up the channels, the content, the messaging, and the cadence ourselves. Sequenced and shipped, never five workstreams at once.

2.4×
median pipeline lift
03Compound

Hand off momentum, not dependency.

Keystone hires coached in the seat, the cadence installed, and a planned handoff set on day one. The engagement ends; the advisory seat doesn't.

Zero
dependency at handoff

  Fluent in the stack you already run: 40+ tools and counting

Airtable logo Figma logo Search Console logo HubSpot logo Mailchimp logo Notion logo Stripe logo Zapier logo
Buffer logo Google Ads logo Hootsuite logo Intercom logo Metabase logo Semrush logo Typeform logo Zendesk logo
Calendly logo Google Analytics logo Hotjar logo Looker logo Mixpanel logo Shopify logo Webflow logo
How I work

Senior, embedded, and built to make itself unnecessary

See the engagements

Why it matters: consultants hand you findings and disappear. Agencies wait for your brief. My team diagnoses the constraint, ships the fix ourselves, and hands back a working engine. Built for startups between seed and roughly 200 people, because that's the stage I've actually operated.

Diagnose, fix, hand off
Fixed scope, fixed term
No junior handoff
Weekly, in your tools
Board-ready reporting
References on request
Paxful
Career case

A global Bitcoin marketplace needed adoption, trust, and repeat trading across markets where every one of those had to be earned differently. Education-led acquisition, localized lifecycle journeys, and regional data turned it into roughly 2.3 million verified traders.

Read the full case
~2.3M
Verified traders
+63%
Trading frequency
Weekly engagement, key programs
Bring me the problem

Discuss a growth challenge

Bring the real question, the one keeping you up before the board meeting. Twenty minutes, no deck, no pitch.

Request an advisory conversation

A candid read on where your marketing stands and the fastest lever to pull.

Candid conversationOn your numbersFix plan in 48h

120
Clients served via Blockwiz
2.3
M verified traders scaled
45
Specialists led globally
15
Markets operated in