When locals search, do you exist?
Your next customer is searching "near me" right now, and increasingly asking ChatGPT instead. The live scanner checks both. This check runs the same 12 checks a paid local audit starts with, including two live tests you run yourself, and scores what they'd find.
- No email needed to see your score
- Two live tests: your real map ranking, your real AI answer
- Weighted the way local search actually weighs things
visibility surfaces scored 2
live tests, real evidence 1
weakest link, named
Five surfaces, weighted honestly
Not every fix matters equally. The score weights each surface the way local search behavior does, so you fix the expensive gap first.
Google Business Profile
The heaviest lever in local search. Claimed, complete, correctly categorized, and alive, or none of the rest matters much.
Reviews
Count, recency, and replies. Reviews decide both your ranking and whether the click becomes a call.
Your website
Service and area pages, mobile speed, and the markup that tells search engines exactly what and where you are.
AI answers
The new surface. When someone asks ChatGPT who to call, the answer comes from what the models can find and trust about you.
Citations & consistency
Your name, address, and phone across the web. Small weight, but inconsistency quietly taxes everything above it.
Why weights matter
Most owners fix what's easiest: a new website, a logo refresh. The score exists to point you at what's heaviest instead. These weights are my audit rubric, shown so you can argue with them.
Fair questions
Why do I have to run the live tests myself?
Because automated scans guess, and your own eyes don't. The incognito search and the ChatGPT question take ninety seconds combined, and they show you exactly what your next customer sees. Tools that skip this step are scoring a simulation of your market instead of your market.
Is this really about SEO or about AI now?
Both, weighted. Classic local search still drives most calls today, which is why the map pack, reviews, and your site carry most of the score. But the AI answer surface is growing fast and forms its picture of your business from the same signals, so the fixes overlap heavily.
I'm a small business. Do I need a consultant for this?
Probably not, and the report doesn't assume you'll hire one. Most of the fixes on the 30-day plan are owner-doable in an afternoon each. The call exists for businesses where the gap is bigger than the checklist.
What happens with my email?
You get the written report with your 30-day fix sequence. No drip campaign, no reselling your address, unsubscribe ends everything.